Website Design

Your website is often the first interaction your potential client has with your company. It takes less than a second for a visitor to your website to make a snap judgement about whether or not your service or product matches their need.

When you engage me in a website project, whether it be a new custom design or an overhaul of an existing site, I will work with you to understand your brand and company mission. I’ll help you hone in on what sets you apart from your competition and develop a website that speaks directly to your audience.

Specializing in Squarespace | Wordpress

Graphic Design

Graphic Design is my jam. I truly enjoy all aspects of marketing, but there is a special place in my heart typeface and layout. Here is a list of the graphic design services offered by Cherry Street:

• Logo and/or Brand Development

• Print & Digital Collateral (business cards, brochures, booklets, leave-behinds, event posters, etc.)

• Conference Banners & Signage

• Ad Design

• Social Media, E-blast, and Campaign Design

  If you’re looking for graphic design services not listed, drop me a line and I will likely be able to help you.

Proposal Writing

A winning proposal is about more than just qualifications, it’s about storytelling. Listening to your client, understanding their needs, and communicating why you are the best firm for their project is imperative to winning the project.

Yes qualifications matter, but promises to deliver on-time and on-budget aren’t enough. When developing a proposal for your firm, I will work intensively with your team to distill information that is specific to the pursuit. The end result will be a proposal that feels personal and tailored to your client, not just a collection of canned marketing copy.

Proposals are developed using Adobe InDesign.

Digital Marketing

Digital Marketing offers powerful tools for companies of all sizes. It’s all about the data! Without data, marketing can be challenging to track and quantify. Regardless of your industry or the size of your business, I can help you gather data on your target client that you can then use to refine your marketing strategy. Whether you’re tracking visitors to your website via google analytics, launching an ad campaign on social media, or trying to grow your e-mail list, data driven marketing will help you achieve your growth goals more effectively.

Photography

Quality photography is hugely important in the world of marketing. Great graphic and web design won’t save your brand from poorly lit snapshots of your product or service. With a Bachelor of Arts degree in Visual Art focusing in Photography, I have a vast portfolio of photography experience. From shooting weddings and lifestyle portraits, to professional events, headshots, and product photography, I’ve done a little bit of everything.

If you’re interested in creating a solid visual portfolio or you know it’s time to upgrade your photo library, I would love to talk through the needs of your photo project.

Marketing Strategy

It likely goes without saying that having a well-planned marketing strategy is key to successfully achieving your marketing goals. But where do you start? How do you define your target market? How do you get the rest of your company aligned on a single vision? Do you really need facebook AND twitter AND instagram AND pinterest? And what is TikTok anyway?

I work with companies to define their strategic marketing plan using a combination of techniques learned in my Technology of Participation (ToP) training and my experience developing marketing plans throughout my career. Your business is unique and your marketing plan should be too.